The phones of players and spectators become the game's cameras. Hexagon records, cuts and delivers every play of amateur sport, with no camera to buy and nobody editing.
What's your favorite sport?
Three phones recorded the same goal, with a single person in charge. The best story came from the angle that seemed lost, in the stands, where the crowd exploded at the goal that won the game.
Stories no fixed camera tells
The operator stands on the touchline with the phone in charge, which also records. The cameras sit high in the stands, on the referee's chest and in the middle of the crowd, and no play or celebration gets away.
Tap a camera to see what it records.
Players have no way to keep their own plays. The existing solutions were built for the club that pays for the camera, and almost every amateur game ends with no video at all.
The market
How amateur games are recorded today
R$ 2.5k to 20k per court
One angle only, tied to the court that paid.
Charges a lot per event
The video takes days and never reaches every game.
R$ 0
Shaky, far away and uncut.
Sources: IBGE/PNAD 2015; FGV 2008; CBF/EY; Precedence Research; Veo; FilmaEu and Chame o VAR (public data, Jul/26).
One phone runs the game and up to four record around the court. With each tap, the play comes out cut from every angle and goes straight to whoever needs it.
On the court
The play
6 to 40 seconds, up to 5 angles
The app goes back in time and keeps the seconds before the tap, because nobody taps before the goal.
Who gets it
Player
Their profile gathers their plays.
Team
The team page, game by game.
Championship
Every game and every team covered.
Parents
Their kid's package, at the final whistle.
Arena
The venue's brand on every video.
Social
The play ready to post.
Five steps and the game is set up. During the match, one tap marks the play and the scout says who made it.
Five steps, from Record now to the game's QR code.
The phone records, and one tap marks the play on the live timeline.
Voice or touch says who did it, and the play goes to the athlete's profile and the scoreboard, with no one stopping the game.
Only Hexagon delivers several angles around the court, with the play already cut, using phones alone. Copying the app is not enough, because what protects us is what we built around it.
Several angles
One angle
Dedicated camera
Phones only
Professional crew
Expensive, paid per event
Fixed AI camera
Veo, Pixellot, FilmaEu, Chame o VAR
Veo Go
Two iPhones on a tripod, one panoramic view
A loose phone
No cuts and no editing
Hexagon
Up to 5 phones and one operator
Whoever copies the tool starts from zero. We already have 13,460 users, 2,886 teams and 2,452 courts registered, all organic.
Every million views turns into about 3,000 installs, and we had ~6 million in 18 months, with no paid media.
The app has been in the stores since Dec/25, on our own back end, and 1,854 games have already gone through the Highlight Engine.
Our algorithms align each phone's clock, so the play lands on the same instant in every angle. That code carries what we learned from 26 games we followed up close.
The others record the whole game for someone to watch later. At Hexagon, one tap keeps the play already cut and ready to post.
The Highlight Engine was born in amateur football, but the requests come from everywhere. Wherever something happens live, someone wants to keep the best moment.
Seven-a-side, futsal and full field, with 15 to 30 million people playing in Brazil.
Volleyball, basketball, footvolley and beach volleyball lack video just the same. The app already covers eight sports.
With no action outside Brazil, requests have already come from Portugal, Angola, Chile, England, Spain and Argentina.
With no paid media, the funnel already turns end to end, from audience to sale. And that is on a version the v1 is about to replace.
1 · Media brings
~6M
organic views in 18 months, driven by 3 of the founder's viral reels.
2 · People arrive
13,460
users, all organic, with 2,886 teams and 2,452 courts registered.
3 · Games happen
3,842
games created, and 78% of active games use the Highlight Engine.
4 · Someone pays
VideomakersR$ 197/month
2 already subscribe, and one bills ~R$ 3k a month with the HE.
On-demand coverageR$ 300/game
Teams and organizers call Hexagon to record.
ParentsR$ 600 in a day
They buy the athlete package, at R$ 60. Parents buy their kid, not the game.
PlayerR$ 49/month
With the v1, subscribes to keep their own plays.
ArenaR$ 297/month
With the v1, the venue's brand on every video.
Revenue measured since the Highlight Engine reached the app, month by month, and who paid for it.
Under construction
What this page will show
Hexagon started as one person's project, built in public. Sixteen months later, it is a club of 16 people, with a written culture and management method.
Own media
39,211
followers
Across the founder's and Hexagon's profiles. The founder's reels add up to ~6 million organic views in 18 months.
Awareness
152
ranked problems
They came from 26 games in the field, and the v1 fixes 40 of the 41 most serious in its first month. We know where we lose people: only 8 to 11% of new users create a game.
Structure
16
people in 4 areas
The culture is written down, management follows indicators, and the team only earns equity when a milestone happens.
Funnel
3
social profiles
Every conversation on social media ends in the right sale for whoever is on the other side. We start with the small cups.
Sixteen people on the pitch, and the coach plays too: the founder codes the Highlight Engine.
Goal
Defense
Midfield
Attack
Playing coach
TRenato Marinho
CEO
1Wagner Alexandre
Administration and finance
12Caio Soares
Legal
Lucas Venero
QA · quality
3Vinicius Rosa
Back-end and infra
4Iasmim Oliveira
Back-end and infra
8Gustavo Oszpar
UX design
14Walter Dias
Product and Jira
10Gustavo Franco
Mobile full stack
5Giovane Diniz
Front-end full stack
6Ian Morais
Front-end full stack
7Gabriel Brito
Recording, content and editing
9Renan Ronchi
Sales and growth
11Karen Cunha
Social media
Off the pitch
Branding
Isabelle Maluf
Brand positioning
Youth (U-20)
Gustavo Hideki
Dev trainee · cameras
Guanxi partnershipproduct, UX and QA from a partner company.
The track record of those who run the company, product, technology and sales, and of those who have already backed Hexagon.
Under construction
What this page will show
After the round, each revenue step has an owner and a date, and each one rests on a product delivery.
R$ 10k
Nov/26
R$ 50k
Feb/27
R$ 100k
Apr/27
R$ 250k
Jun/27
R$ 500k
Sep/27
R$ 1 million
Dec/27
R$ 1 million
Feb/28 · for 3 months
The product path
What it costs to record and deliver one game, and what it brings to Hexagon.
Under construction
What this page will show
If the team hits its goals, revenue covers the full team's cost by May/27 and reaches R$ 969k a month in Dec/27. In the base plan, the company pays for itself in Aug/28, with cash always positive.
If the team hits its goals
Figures from the financial model as of 10/14/2026. The premises are in the appendix.
The case behind the price: comparable companies, what is already proven and what the round buys.
Under construction
What this page will show
A single check in March, after the proof, to pay for the full team and the growth over the following 18 months.
After the round, the company costs R$ 200k a month, with the full team paid what it deserves. Today it is R$ 30k.
Operations
R$ 750k
27% of the raise · R$ 54.5k/month
Keeps the company running, from admin and legal to the people who record, sell and support.
New projects
R$ 1 million
36% of the raise · R$ 72.7k/month
Completes the product team to launch external cameras, live streaming, scouting and gamification.
Marketing
R$ 1 million
36% of the raise · R$ 72.7k/month
Paid media where we already cover games, the network of videomakers and arenas, and content every day.
The conversation is direct with the founder.
Renato Marinho · Hexagon founder
Message on WhatsApp+55 11 97791-3716Every projection comes from these six premises. To change one, we change the model and run it again.
From Nov/26 to Feb/27, the angel round pays R$ 30k a month, plus R$ 70k for the new sales plan. After the round, cash starts with the check alone.
Fixed cost becomes R$ 200k a month, split into R$ 54.5k for operations, R$ 72.7k for projects and R$ 72.7k for marketing. Cloud, field crews, store fees and taxes grow with the number of games.
2,000 organic users arrive each month, and each user activated by paid media costs R$ 5. Players also come to see their own plays, and the base grows from 18k to 332k users.
New recorders grow from 10 to 45 a month until Apr/28, and 30% of them subscribe to Pro and 4% to Studio. The R$ 60 athlete package sells 0.25 to 0.5 per game. The player plan converts 0.5% to 1.5% of new users, and 6% cancel each month.
2 to 4 arenas join each month. Field crews record up to 100 games a month at R$ 300 each, with a 45% direct cost. Cloud drops from ~R$ 12.80 to R$ 4.10 per game.
Picture half the organic users, conversion capped at 0.8% and few recorders. Full cost runs until May/28, when projects and marketing stop, and cash still ends at R$ 342k.
Figures from the financial model as of 10/14/2026. Taxes under Simples Nacional (Annex III, cash basis), a 15% store fee and payouts after 45 days.
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