AI fixed camera
US$ 2,100+1st year, per field
Veo and Pixellot: pricey hardware + a mandatory subscription. Built for clubs, not courts rented by the hour.
✗ Fails: price and equipment ownership.
Highlight Engine—every athlete deserves to have their best moments shared.
Business plan & investment thesis
Hexagon turns ordinary phones into a multi-camera system that records, cuts and delivers the best plays of amateur sport in real time — without a single camera purchased.
Round R$ 360k · 9.09%Pre-money R$ 3.6MSão Paulo · BrazilApp Store + Google Play
Executive summary
The Highlight Engine connects up to 10 ordinary phones as a synchronized multi-camera system and delivers cuts of the best plays in seconds, while the game is still on — no professional gear, no editing.
Whoever records pays R$97 for the professional tool; whoever gets filmed pays R$49 for their own highlights; the arena pays R$297 for the system — every recorded game manufactures the next subscribers.
8.5k
users, 100% organic
625
games created
82%
of games activate the HE
1,900
courts registered
1,342
teams on the platform
10
cameras per game, zero hardware
The problem
In a society-football game there are 14 people on the field and a fast-moving match: the odds someone filmed your goal are close to zero. The existing solutions were designed for clubs, not for the amateur athlete:
Professional filming
A crewper event
High cost per event and delivery in days — no crew can cover the thousands of amateur games each week.
✗ Fails: it doesn't scale.
A loose phone
R$ 0and that's what it delivers
Free, but shaky far-away footage with no cuts — and hours of manual editing nobody does after the game.
✗ Fails: the play is lost all the same.
The largest volume of sport played in the country — amateur sport — is practically invisible on video.
The solution: Highlight Engine
The hardware is already on the court: one phone controls, up to 10 film in sync. One tap cuts the same play from every angle, cloud-processed and ready to post.
Find or create the game
A real-time map — 1,900 courts and fields registered.
Ready while the game is on
Share to Instagram, TikTok or WhatsApp — with the venue's brand on the video.
↓↑
Highlight Engine
Football, futsal, footvolley, basketball and volleyball — extensible to any court or field team sport.
Why now?
The phone caught up with the pro camera
Any mid-range smartphone shoots more than enough quality for social — hardware worth thousands of dollars is already in the player's pocket.
Short-form became the language of sport
TikTok, Reels and Shorts made the 15-second cut the unit of sports consumption — and amateur players want to see themselves in that format.
The market was validated — with hardware
Veo and Pixellot proved the willingness to pay for automatic capture. Hexagon removes the last barrier: the cost of the equipment.
Infrastructure at the right time
A strategic cloud partnership funds the infrastructure migration — global scale at reduced marginal cost right when monetization turns on.
Brazil's most practiced sport
TAM
Brazilian amateur sport15–30M players1% penetration at R$49/month ≈ R$ 90–175M/year
SAM
The connected urban player~1.5M addressableSociety/fut7, futsal and urban courts — smartphone plus a social habit
SOM
São Paulo, 12 months52k users~800 paying accounts in the base case
15.3M[1]
regular football players in Brazil (IBGE)
~30M[2]
counting occasional players
R$ 52.9B[3]
moved by football per year (0.72% of GDP)
US$ 21.5B[4]
global sports tech in 2025, growing ~20% a year
SAM/SOM estimates are Hexagon's own, built from the cited public sources — method and assumptions in the projections section.
Expensive hardware serves clubs.Hexagon serves the player and their connections.
Expensive hardware serves clubs; Brazilian fixed-replay players proved the court pays — and Veo itself validated the phone as a camera with Veo Go. Hexagon enters through the side nobody occupies: the player and whoever records — real-time and multi-angle.
| Solution | Hardware | Entry cost | Recurrence | Real time | Multi-angle | Focus |
|---|---|---|---|---|---|---|
| FilmaEu | Installed fixed cameras | Kit R$ 2.5–20k (paid by the court) | R$ 295/mo per court | Post-play replay | No | Court (B2B) — 1,296 courts |
| Chame o VAR | Installed fixed cameras | Installation + technical visit | Subscription per court | Post-play replay | No | Court (B2B) — 350+ courts |
| Veo | Dedicated AI camera | US$ 1,299–1,998 | Mandatory subscription (1st year ≈ US$ 2,100+) | Partial (post-game upload) | No | Clubs and teams |
| Veo Go | Phone on a tripod (Veo app) | Low — phone + mount | Veo subscription (US$) | No (upload + processing) | No — single phone | Teams & clubs — post-game analysis |
| Pixellot | Fixed installed camera | High (installation) | SaaS per field | Yes (broadcast) | No | Leagues, schools, broadcast |
| Trace | Camera + sensors | Dedicated hardware | Subscription | No | No | Youth soccer (US) |
| Professional filming | Crew + equipment | High per event | Per service | No | Depends on the crew | One-off events |
| Hexagon | Zero — the players' phones | R$ 0 | R$49–R$97/month (optional) | Yes, during the game | Up to 10 angles | Amateur athletes + creators |
Why it's defensible
Zero hardware
Nothing to sell, install or maintain — the product travels from player to player; the entry barrier is downloading an app.
UGC built into the product
Every posted highlight carries the court's and Hexagon's brand — usage drives acquisition.
Local network effect
1,900 courts and 1,342 teams already mapped — whoever copies the feature starts without the graph.
A brand with a cause
“Every athlete deserves to have their best moments shared” — copying it means competing for the meaning, not the feature.
v0 proved the core.v1 fixes the funnel.
What v0 proved
- Synchronized multi-camera worked on the field
- Demand for real-time clips validated
- 82% of games activate the HE
- Watermark valued by players and courts
- Videos ready to post on social
- Teams and championships created with no marketing push
What v1 fixes
- Onboarding and home screen redesigned; login fixed
- QR Code replaced by a shareable link
- Guided test game on first use
- Clipping architecture revised (missed plays, 0s clips)
- Zoom and camera control
- Back-to-back championship flow
Next steps in product, marketing and sales
- New UX — app redesign (v1)Set/26Product
- Smartwatch clippingSet/26Product
- UGC Engine — user-generated contentOut/26Marketing
- Semi-automatic gesture-triggered clippingDez/26Product
- Active outbound (photographers, courts, organizers)Jan/27Sales
- Live streaming with clips (MVP)Jun/27Product
Recorders pay for the tool; players pay for their clips
The recorder subscribes to HE Pro as a working tool — one person, ten angles, zero editing; every recorded game converts filmed players into Jogador Pro and manufactures its own distribution. Arena, event coverage and sponsorship are secondary engines.
R$97/month
HE Pro (photographer/videomaker)
SUPPLY engine: generates 100% of the games. The videomaker's working tool — costs less than a single paid gig. Annual: R$970.
R$49/month
Player Pro (B2C)
REVENUE engine (59% of MRR): unlimited downloads of your own highlights, no watermark. Annual: R$390.
R$297/month
Partner arena (B2B)
MARGIN engine: direct billing, no store fee — each arena is worth ~7 net Jogador Pro subs and onboards its own players.
The core funnel
Recorder subscribes to HE Pro
R$97/mo — inbound via niche content
→
HE records and cuts
real-time multicam, zero hardware
→
Filmed player subscribes
R$49/mo for their own highlights
→
Content posted
every downloaded clip recruits the next players and recorders
↻ more recorders → more games → more subscribers and more reach — the cycle restarts
Secondary engines
- Partner arena — R$297/mo
- Event coverage — executed by the HE Pro network
- Sponsorship — 1.6M impressions/mo at M12 (upside, outside the base case)
One-off video (R$4.90) stays 100% Hexagon; the roadmap holds a 50/30/20 split (recorder · stores · Hexagon) for individual watermark-free sales only — subscriptions and sponsorship carry no recorder share.
An owned audience as the acquisition engine
36.1k owned followers — and R$ 0 of paid media to win the first 8,500 users.
| Channel | Role in the funnel | Frequency |
|---|---|---|
| Renato's profile (founder)Instagram 14.6kTikTok 12kYT 2.6k | Mid/bottom — build in public, product | Daily |
| Hexagon profileInstagram 5.4kTikTok 1.2kYT 211 | Bottom — product and social proof | Every 2 days |
| Replay FC@replay.fc | Top — football and sports culture | Daily |
Proof: the founder's viral videos
960k views“You've never seen anything like this?” — the Highlight Engine in action↗
183k views“Be sure before you even leave home”↗
180k views“Check out this futsal app I'm building”↗Build in public at @gmr.renato — the source of the measured rate: 1M views → 3k installs (0.3%).
- UGC Engine (Oct/26)Every downloaded highlight becomes measurable acquisition media
- Recorder inboundContent for videomakers/photographers: 6→16 new HE Pros/mo — each one recruits Jogador Pro subscribers on the field
- Partner courtsArena pays R$297/mo and onboards its players; prospecting across 1,900 mapped courts
- Message matrixOne angle per persona: player, photographer, storymaker, arena
The product manufactures distribution: at M12, 1,561 games/mo → 7.8k downloads → 1.6M social impressions → ~4.9k installs at 0.3% (rate measured on 1M views). Paid media only runs where games are covered — and only after the funnel proves out (M4).
The product has already proven demand
Everything earned without paid media and without active monetization — a clean measurement of demand.
8,500
registered users, 100% organic
625
games created on the platform
~510
games with the Highlight Engine started
1,900
courts & fields registered
1,342
teams created without incentives
R$240+
first revenues — 34 one-off videos (~US$ 35) + first subscriber (R$ 50)
82%
Core activation — the single most important number in the plan
Whoever creates a game opens the Highlight Engine. The funnel does not lack interest — it suffers from the UX frictions v1 fixes before monetization is switched on.
International demand already shows up organically — searches and downloads from the Americas, Europe and Africa. The app stays global; sales focus on São Paulo.
The team
Product & Development
Renato MarinhoFounder · CEO
Vinicius Rosa
Iasmin Oliveira
Gustavo Costa
Ian Morais
Giovani Diniz
Marketing & Sales
Renan Ronchi
Gabriel Brito
Karen Cunha
Admin & Legal
Wagner Alexandre
Caio Soares
Current burn ~R$ 12k/mo·Invested by the partners so far ~R$ 500k
Projections — the plan
R$ 337.4k
gross revenue 12m (plan)
R$ 289.6k
net revenue after stores and taxes
R$ 48.8k
MRR at month 12 · crosses cost at M12
794
subscribers at month 12 · 643 Jogador Pro + 121 HE Pro + 30 arenas
52.3k
users at month 12
R$ 83.2k
cash floor (M12) — never negative
- MRR
- Monthly cost
- Jogador Pro
- HE Pro
- Arena
- Cash balance
Road to 100 thousand users
The scenario where the brand takes off: same conversion machine as the plan, acquisition levers at full throttle — and the extra media is paid by revenue itself.
95.1k
users at month 12
R$ 103.9k
MRR at month 12
M9
operational break-even
R$ 132.4k
cash at the end of 12m · minimum R$ 99.2k
- Accelerated
- Plan
What needs to be true
- 01M6 milestone hit — extra media (+R$ 14k/mo) only turns on after the funnel proves out
- 02Recorder inbound at 2x the plan (8→24/mo) — brand taking off
- 03Várzea-style partnerships delivering ~3k users/quarter (attributed pilots)
- 04Arenas at 5/mo in H2 (with a field hire)
Conversion premises nearly identical to the plan (2.5% vs 2.0% ceiling · 5% vs 6% churn) — the upside comes from acquisition, not conversion optimism. 176 recorders · 1,675 Jogador Pro at M12.
Stress test
Everything against us at once: organic halved, zero paid media, minimal inbound, conversion halved, high churn. What survives?
R$ 47.8k
cash at the end of 12m — never negative
24.3k
users at month 12
38
active recorders · 505 games/mo
R$ 11.1k
MRR at month 12
- Cash balance
Hostile premises
- Organic drops to 800/mo · zero paid media
- Recorders: only 2→5 new/mo · arenas: 1/mo
- Conversion capped at 1.0% · 7%/mo churn
- Survival mode at M4: total opex R$ 30k/mo
In the worst case the company ends the year alive — with cash, a growing installed base and 505 games/mo being recorded. No emergency round, no forced dilution: adjust and try again in year 2.
The round
R$360,000
raise
9.09%
equity offered
R$3,600,000
pre-money valuation
R$3,960,000
post-money valuation
Use of funds
Product & OperationsR$280,800 · 78%
- New UX / v1 + infra migration · Sep/26
- Smartwatch clipping · Sep/26
- Semi-automatic gesture-triggered clipping · Dec/26
- Livestream with clips (MVP) · Jun/27
Marketing & SalesR$79,200 · 22%
- UGC Engine live · Oct/26
- Recorder inbound + arena prospecting (3/mo) · Oct/26
- Content production across the 4 channels
Commitments
M6 milestone
M6unlocks the seed conversation
≥30 active recorders · ≥400 games/mo · ≥1.5% conversion on filmed cohorts · MRR ≥ R$ 15k. The plan passes all with margin (41 recorders, 710 games, R$ 20k MRR at M6).
Cash discipline
R$83,197cash floor across the 12 months (plan)
R$ 360k = 8 months of runway even with ZERO revenue (R$45,000/mo: R$ 30k payroll + R$ 5k infra + R$ 10k mkt). With plan revenue the floor is R$83,197 — and the M8 trigger (media cut) protects the worst case.
Repricing milestone
R$ 5Mreference valuation after the infra migration
Once the infrastructure migration is complete — development and cloud credits covered by a strategic partnership — the reference valuation moves to R$ 5M. Joining this round means getting in before that verifiable milestone.
Partners' investment: ~R$ 500k invested by the partners to date and a current burn of ~R$ 12k/month. Governance and management compensation formalized with the round.
Risks & mitigation
B2C conversion below plan
Declared ramp (1.0%→2.0% by M6) over FILMED cohorts, not the whole base; benchmark: global freemium median 2.1% (RevenueCat) — the plan promises the median, not the exception; 6% churn and Dec–Feb seasonality in the model.
Shipping v1 on time (Sep/26)
Scope locked from the v0 analysis; the team already shipped the full v0 to production; infra migration covered by a strategic cloud partnership.
Retention after the first game
v0's biggest churn causes are mapped (onboarding, QR Code, test game) and sit at the core of v1 — fixed before monetization switches on.
App store dependency
The 15% fee is already modeled; the HE Pro subscription can move to our own web checkout, outside the stores.
A competitor copying zero-hardware
Local network effect (1,900 courts and fields, 1,342 teams), UGC built into the product and a brand with a cause; execution speed as the main defense.
Lean, partially unpaid team
The round funds key hires; a founder salary secures full-time dedication; legal and admin in-house from day one.
Cash ends the year at the plan’s floor
R$ 83k floor (never negative) with prepaid annual plans, funnel-conditioned media and cash-basis DAS; the M8 trigger cuts media and raises the floor; the M6 milestone unlocks the seed BEFORE the squeeze.
LGPD and image rights in recordings
Signage at partner courts, controller/processor roles defined in the arena contract, retention policy and deletion channel — implemented in v1, before scale.
Renato Marinho · Hexagon founder
Let's talk?
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Message on WhatsApp+55 11 97791-3716